Dapp Privacy Policy

Alchemy Merch ("we," "us," or "our") operates the Alchemy Merch mobile application (the "App"). This Privacy Policy explains how we collect, use, and protect your information when you use the App.

1. What the App Does

The App provides a convenient mobile interface to the Alchemy Merch website (alchemymerch.com). It displays our website content within an embedded browser (WebView). All shopping, account, and checkout functionality is provided by our Shopify-hosted website.

2. Information We Collect

a) Analytics Data

We use Google Firebase Analytics and Firebase Crashlytics to understand how the App is used and to improve its stability. This may include:

  • Pages viewed within the App
  • App open and session duration
  • Device type, operating system version, and screen size
  • Crash logs and error reports
  • Anonymous app usage statistics

This data is collected automatically and does not personally identify you. Firebase Analytics may assign a random, anonymous identifier to your device for analytics purposes.

b) Website Data

Because the App loads our website, the website's own data collection practices also apply. Our website (hosted on Shopify) may collect:

  • Information you voluntarily provide (name, email, shipping address, payment details) when creating an account or placing an order
  • Cookies and session data necessary for shopping cart and checkout functionality
  • Website analytics via Google Analytics, as described in our website privacy policy

c) Cookies and Local Storage

The App enables cookies and local storage so that the website functions properly. This is necessary for features like keeping you logged in, maintaining your shopping cart, and processing checkout. We do not use cookies to track you across other apps or websites.

d) File Access

The App may request access to files on your device only when you choose to upload a file (for example, uploading an image for a custom product). We do not access your files without your explicit action.

3. How We Use Your Information

  • To provide our service – displaying the Alchemy Merch website, processing orders, and maintaining your account
  • To improve the App – analyzing crash reports and usage patterns to fix bugs and enhance performance
  • To communicate with you – responding to inquiries and sending order-related notifications (via the website)

4. Third-Party Services

The App relies on the following third-party services, each with their own privacy policies:

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

5. Data Retention

Analytics data collected by Firebase is retained according to Google's default retention policies (currently 14 months for user-level data). You can request deletion of your personal data at any time by contacting us.

Order and account data processed through our Shopify website is retained as necessary to fulfill orders, provide customer service, and comply with legal obligations.

6. Data Security

All communication between the App and our website is encrypted using HTTPS/TLS. We implement reasonable security measures to protect your information. However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

The App is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will promptly delete it.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your personal data
  • Opt out of analytics data collection by disabling analytics in your device settings
  • Withdraw consent for data processing

To exercise these rights, please contact us using the information below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by the "Last updated" date at the top of this page. Continued use of the App after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact us at:

Alchemy Merch
Email: orders@alchemymerch.com
Website: alchemymerch.com