Custom Soft Enamel Charms, Zipper Pulls & Stitch Markers

Custom soft enamel charms for zipper pulls, stitch markers, jewelry, and keychain add-ons. These are small soft enamel pieces, the same process as our pins, with raised metal lines, recessed color, and a free epoxy coating. They also make one of the easiest, lowest-cost add-ons to a keychain or pin order.

Alchemy is a production partner built by artists, musicians, and brand owners. We've helped creators produce over 5 million custom products since 2019, and we don't operate like a promotional products company. Whether you're an indie illustrator running your first 50-piece drop, a band making merch for a tour, or a designer ordering for a brand launch, our job is the same: make the best merch we can for you.

One small charm, three ways to use it

Every piece is the same small charm. The attachment style you choose sets how it gets used:

• Jump Ring (Charm): a small metal ring (like a keychain ring) that connects the charm to a keychain, bracelet, or bag
• Lobster Claw (Zipper Pull): clips onto zippers, bags, jackets, and pouches, and comes off easily to move between items
• Huggie Hoop (Stitch Marker): the knitter and crocheter favorite, clips onto a needle or hook to mark a spot in a pattern

They also pair especially well with a keychain order. If you are already running a custom keychain, a matching mini charm rounds out the set at a low per-piece cost.

What soft enamel actually is

Soft enamel is colored enamel filled into a metal mold and baked, but the surface is not buffed flat afterward. The metal lines stay raised and the color sits recessed below them, so you can feel the texture under your thumb. It reads as crafted, illustrative, and dimensional rather than as polished jewelry. We include a free epoxy coating on every soft enamel charm, which adds a smooth clear top while protecting any specialty inks.

What you get

• Construction: soft enamel
• Size range: 0.75" to 1.25" most common (going smaller scales the per-piece cost up because the labor floor is the same regardless of size)
• Attachment: your choice of Jump Ring, Lobster Claw, or Huggie Hoop, included
• Free epoxy coating on every piece
• Custom mold creation included in the price
• Mold, production, and express shipping included

The three finishes we offer

• Hard enamel charms: smooth, jewelry-quality finish, the most polished look
• Soft enamel charms: raised metal lines and recessed color, tactile texture, free epoxy coating
• UV printed charms: full-color, photo-realistic detail printed directly on metal

How a run actually works

Most orders start with a quote, not a cart. You send us your artwork (vector preferred for clean lines, raster works for full-color), and we come back with pricing, a production timeline, and any production notes within a business day or two. We'll flag anything in the file that won't translate well at production size before we move forward.

From proof approval, most overseas products are about a month to your door. That's the nature of producing 100% custom merchandise overseas vs. shipping a stock promotional item. Shipping is express and included in the price.

If you have a hard deadline, tell us before you order. We don't charge rush fees. We'll either confirm we can hit your date or tell you up front that we can't, so you can plan around it.

Why our minimum is 50

It's a factory math thing, not a quality stance. The factories we work with charge a labor minimum that covers setup, mold use, proofing, and the production run itself. That floor barely changes between a 25-piece and a 50-piece order, so a 25-piece run costs almost the same as 50 with half the output. 50 is where the per-piece price actually starts to make sense.

We can run smaller hard sample runs if you really need to (the factory will do it), but it's not financially viable for most people. You're paying close to 50-piece pricing for a fraction of the output. If you're set on a small run, email us first and we'll walk through whether it's worth it. Larger runs (100, 200, and up) bring the per-piece cost down meaningfully.

Who we work with

Indie illustrators and brands producing enamel charms and zipper pulls for their shops and convention runs. Knitters, crocheters, and fiber arts brands selling stitch markers as retail products or pattern add-ons. Anyone adding a small, low-cost custom charm onto a keychain, pin, or accessory line. If your audience wants a little custom piece to clip onto a bag, a zipper, or a project, this is it.

What you get with Alchemy

• 5+ million products produced for creators and brands since 2019.
• 100% money-back guarantee. If it's not right, we remake it at no cost or refund you in full.
• Prop 65 compliant, tested for lead and phthalates. Same metal-and-enamel safety standard as our pins and keychains.
• Long-standing factory relationships. We've been working with the same vetted overseas factories for years. Consistent quality, predictable timelines, no chasing the lowest quote.
• Quality good enough for licensed brands. We've produced merch for officially licensed properties and large brands. The same standard goes on every order.
• A team of artists, musicians, and brand owners. Not customer-service reps trained on a script.

Common questions

Which attachment should I pick?

Three options, all included at the same price. Jump Ring for a classic hanging charm on a bracelet, necklace, or bag. Lobster Claw for a zipper pull or bag clip that comes off easily. Huggie Hoop for a stitch marker that clips onto a knitting needle or crochet hook. Not sure? Tell us how it will be used and we will recommend one.

How small can I go?

0.75" is the smallest we recommend at standard pricing. Smaller is technically possible but the per-piece price climbs (the factory labor floor is the same regardless of size) and very small details can muddy in the mold. For sizes under 0.75", email us first and we'll talk through whether the design will work.

What's the difference between hard, soft, and UV printed?

Soft enamel has a tactile texture (raised metal, recessed color) and includes free epoxy coating. Hard enamel is buffed flat for a smooth jewelry-style polish. UV printed prints full color directly on flat metal, best for photo-realistic art. Soft enamel reads the most handmade and crafted.

Can I do specialty inks like glitter or glow?

Yes. Glitter enamel and glow-in-the-dark inks are available, and pricing varies by complexity. Email us for an exact quote on specialty inks.

Can I do print variants on the same shape?

Yes. Simple variants are no problem with at least 50 per color way. Lots of variants change the math, so email us for a quote on specific splits.

How are these different from your PVC shoe charms?

Our PVC shoe charms are molded plastic with a snap-clip backing designed to fit Crocs and similar perforated shoes. The metal charm on this page uses a Jump Ring, Lobster Claw, or Huggie Hoop that clips onto laces, hardware, bags, or zippers instead. Pick PVC for Croc compatibility, pick this for a metal-and-enamel accessory.

How long do orders take?

About four weeks from proof approval to your door, including express shipping. No rush fees.

Do I see a proof before production?

Yes. Digital proof for review before production is scheduled. Revisions until you approve.

Are these made in the USA?

These charms are produced overseas at long-vetted factories. Our team is US-based and handles file prep, proofing, and customer success. Our wooden products and stickers are made in the USA.

Start a quote

Send us your artwork and a rough quantity, and we'll come back with pricing and a timeline within a business day or two. Not sure if your file will work? Send what you have. We'll tell you what we'd need to make it production-ready. Start a quote.